Campaign Effectiveness: Targeting Consumers on the Move

Campaign Effectiveness: Targeting Consumers on the Move

Millward Brown’s client, a multinational alcoholic beverage company, was looking to measure consumer responses to the brands outdoor and digital activity within four specific regions in London.

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5 Reasons Mobile Matters

5 Reasons Mobile Matters

On average, people check their phones 150 times a day. Don’t rely on recall and old methodologies - record insights and behaviour [...]

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Best Practices for Event App Promotion

Best Practices for Event App Promotion

Contact speakers and exhibitors for content you can include in the app (i.e. slide decks, sales collateral) […]

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Developing Second Generation Mobile Research Techniques, Esomar Congress

Developing Second Generation Mobile Research Techniques, Esomar Congress

Despite the anemic growth that has characterized the Western world since the economic collapse of 2008, at least one market has not slowed for a moment – the mobile market.

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Real-Time Research – Getting Closer to the Truth

Real-Time Research – Getting Closer to the Truth

When mobile devices are used in real-time research, immediate, instinctive responses can be collated, achieving more truthful insight.

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Measuring Emotions Through A Mobile Device, Esomar Congress

Measuring Emotions Through A Mobile Device, Esomar Congress

Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.

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Event Industry Global Market Research Report

Event Industry Global Market Research Report

Return on investment and gathering insight from event audiences are key factors in the success of an event.

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